PRACTICE THIS WEEK
(November 11, 2000)

[Variety] Create Successful business plan(Y.Miyano )
- Simulate promoter of the singer -

Introduction

Japanese economy has been kept depression since bubble burst, while the U.S. increases high economic growth. The critical difference between them may be opportunity to think by themselves.

In this section, I hope you're willing to write marketing plan, simulating the manager for the singer. Music market in Japan has great business chances for foreign investigators, judging from high purchasing powers.

I hope this work interests you and leads you to think much with exciting.

Objective

  1. Exercise how to write business plan to prepare for entrepreneurs.
  2. Train thinking through group work
  3. (Optional) Recognize what kind of music is popular in the world.
  4. (Optional) Understand what the culture is specifically like in this country through music.

Schedule

18:30   Start practice
   Choose the tape , Discussion, Preparing for the plan.
19:40   Each group has 3-minute presentation.
19:50   Finish practice

Discussion : 18:35-19:40

Group A, B and C chose the following singers; Tarkan, Lara Fabian and Shakira. First, each group listened to his or her music. After that, they discussed the following questions.

Questions;

  1. What do you think of this song?
  2. Which nationality do you think the singer is?  Discuss the reason why you thought.
  3. In this section, you simulate promoter for this singer under hypothesis that the singer is not popular in Japan at all. Discuss how to promote the singer judging from handouts and the following issues. Age, character, income, mobile, Japanese version, music program etc
  4. Prepare for marketing plan.

Format (Refer to the handout.)

Who is your customer?  Age, occupation etc.Reasons

How is your market?  Large?   Growing? Reasons

How do you attract your market? Which plan do you have for that? Reasons

References

Useful information to start small business.
U.S. Small BusinessAdministration
http://www.sba.gov/starting/indexbusplans.html
http://www.sba.gov/starting/wideindexbusplan.html

Lara Fabian

http://www.sonymusic.co.jp/Music/International/Special/LaraFabian/
http://www.larafabian.com/
http://www.larafabian.net/eng/
Lara Fabian (From Amazon.com)
http://www.amazon.com/exec/obidos/ASIN/B00004TH83/
Pure (From Amazon.com)
http://www.amazon.com/exec/obidos/tg/stores/detail/-/music/B00000G60A/

Tarkan

http://www.universal-music.co.jp/classics/tarkan/
Tarkan (From Amazon.com)
http://www.amazon.com/exec/obidos/ASIN/B00004T9SQ/

Shakira

http://www.shakira.net/main.html
Donde Estan Los Ladrones? (From Amazon.com)
http://www.amazon.com/exec/obidos/ASIN/B00000DCVO/
MTV Unplugged [LIVE] (From Amazon.com)
http://www.amazon.com/exec/obidos/ASIN/B00004RDKX/

 

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